Reviving Dead Leads
February 18, 2020
So you were talking to an interested Buyer for one of your listings some months ago. They came out to your Open House but it wasn’t the home for them. It’s now a few months later, you haven’t reached out to them and you haven’t heard from them either. How do you approach them without sounding sales-y or cheesy? There’s an effective way that requires no long-winded email explanation. It’s 9 key words. Here they are….
“𝗛𝗶 ___. 𝗜 𝘄𝗮𝘀 𝘄𝗼𝗻𝗱𝗲𝗿𝗶𝗻𝗴 𝗶𝗳 𝘆𝗼𝘂’𝘃𝗲 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝗱 𝗮 𝗵𝗼𝗺𝗲 _______.” An email to this prospective Buyer could look like this. Hi John! I was wondering if you’ve purchased a home in the Westdale neighbour-hood yet?” THAT’S IT!
No digging for more information.
No trying to sell yourself.
Try it and let me know what your results were like! This email will revive a dead lead. What happens next is up to you. Do you know how to nurture leads? That’s a skill on its own!